| History
A dream realized
In the years up to 1960, Louis-Edouard Widmer and his son Louis-Max
Widmer, in the course of their work, gained extensive knowledge and
broad experience in the international cosmetic business. Career success
gave great satisfaction, but something was still missing. Over the
years a vision developed. They became convinced that this vision could
be realized only by founding their own company. In September 1960
they made the momentous step and founded the firm Louis Widmer + Co
in Uitikon (Zurich).
The vision
The vision was primarily the development of a product line that incorporated
the newest scientific information on health and skin problems and
at the same time took account of the skin ageing process. The aim
of Louis Widmer was to market effective products that not only fulfilled
their tasks optimally but were also very well tolerated.
The aim
Father and son vowed to put all their efforts into realizing this
vision. They were fully aware that it would not be simple always
to incorporate the most recent information about the skin, its care,
nutrition, protection and healing into the products. The solution
is therefore to "live for the skin".
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